Millbrook Golf Shop

The Millbrook Estate in Arrowtown, established in the 1860s gold rush as a 450-acre wheat farm, is now recognized internationally for its sophistication and preservation of rustic charm. With its world-class golf course and luxurious amenities, Millbrook stands as one of New Zealand’s premier destinations. In February 2021, Otra Forma was invited to modernize the Pro Golf Shop, reflecting the estate’s core values of natural luxury, relaxed elegance, and heritage appreciation.

The project aimed to create an inviting, luxurious space that encourages customers to linger, using high-quality materials to highlight the shop’s offerings. We addressed the cluttered, dark environment by implementing space planning techniques, developing a cohesive visual aesthetic, and improving customer flow with practical design solutions. The final result is a refined and elegant retail space that enhances the customer experience and embodies the Millbrook brand. The transformation has led to increased sales, positive customer feedback, and a delighted client, all while respecting the historic nature of the building.

‍